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Should have read the posts on Behr paint first. It is much loved here for obvious reasons. It is absolute crap.

A real paint store will have a super accurate color scanner. Some of them allow direct input of color codes and translate it into the pigments. If not, paint out a piece of illustration or index stock with 8 coats or whatever of the BEHRly paint color you need to cover. Or, if your color printer is accurate, print out a 4x6 or so swatch on photo paper. Then take it to a paint store and they will nail it dead on for you. Ben Moore would be my first choice.

www.easyrgb.com is another resource for you. Enter your RGB codes. It will display the four closest paint chips from the collections of the major paint company you choose. Last time I looked. Behr was not supported. Obviously the paint store scanner will kick out infinite possibilities.

I've painted many video green screens over the years and never paid $75-100/gallon for the paint. Never had to suffer using BEHRly paint either. Remember it is a dark color with a deep tint base. It may take you a 2 coats and some touch up even with a good paint. Make sure you are using a thick enough roller cover.
 
Behr is the most expensive $19.96 per gallon paint you will ever buy!
Yup! But unfortunately CR puts too much weight on surface price of things and factors that in. So the paint can be crap but because it is cheap, CS ups its rating.

But then, if people do not want to listen to people who do, or did, paint for a living and see CS as some sort of biblical reference? The deserve what they get.
 
You know, I love Aura but this is not a wall you are going to be washing or anything. I would think about stepping down to the contractor grades of good paint. Super Spec in the Ben Moore line and Pro-Mar at Sherwin Williams---for examples. Only sold in gallons but will be around the same price as a quart of Aura. Cans are not as pretty.

Super Spec (may have been renamed---sort of out of the business and have not bought any in awhile) comes in different sheens but not as many as Aura. Ask for a discount or check someplace like www.couponcabin.com to see if there are running coupons. The contractor grades have more vinyl and less acrylic than the high end. They are still much better paints than Behr and competitive in price.

From experience, as careful as you try to be, you are going to scuff that "green screen" and want an adequate amount for touch ups or to redo it when the UV rays from the studio lights starts to fade it.

Did a green screen for a kids museum and it needed repainting every other day it seemed. Amazing what slimey, destructive little maniacs "The Future Famous" can do when running in a pack. Aura would have been expensive overkill. I have done others for tv stations and video studios. I did a lot of painting for art galleries and we had a problem with lights fading the paint over time in the more permanent galleries and in one space the exhibitions rotated so walls had to be painted or touched up every month. The client wanted to use Pro-Mar and it worked well and is equally great paint.

You just have to accept they are going to need a coat of paint periodically. I know you are trying to save money but a quart is not going to take you very far.

I would not worry about repriming. Do remember, 3/8 or even 1/2 roller cover.
 
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