We have a few of the SDS plus rotary hammers similar to what you posted. For a DIY'er, they may seem overkill, but they'll probably last the better part of a lifetime. Don't be scared of SDS bits, they don't cost much more at all and are far higher quality. I'm absolutely positive we have gotten 500-1000+ holes out of some of the SDS bits. They're just a far superior bit in construction. The combination will also drill much faster than any hammer drill/smooth shank bit. You can drill the small (5/32") Tapcons with that roto hammer as well if its variable speed. You just can't push he drill too hard. 3/16" and up is wide-open and the fastest way to drill small holes. If you have alot of concrete & masonry drilling to do in the future (and need to buy a grinder anyways) I actually think the SDS is a better value.
If you really want to spend some money, look into cordless SDS.............. :whistling2: