This will be counter-intuitive, but as long as the fridge cooling coils are not clogged with dust, directing colder air over them will not have any impact on the efficiency of the unit. The only way to use the cooler air to effect the efficiency of the fridge would be to cool the air around the fridge itself, reducing its cooling requirements, but that would be difficult to do.
If you would like a more technical explanation of why that is, let me know.
Chris
If you would like a more technical explanation of why that is, let me know.
Chris