On the topic of stone veneer (cultured stone) installation, I thought I would throw in my own two cents on how to install stone so that it does not start falling off in a few years.
Where I live in Ohio, I have witnessed many occurrences of stone veneer beginning to separate and randomly falling off of the structure after a few years (5 - 15 years.) It turns out that moisture (rain, dampness) finds its way behind the stone and mortar (both stone and mortar are porous.) The moisture causes the plywood or OSB sheathing behind the stone to rot locally around the nails that fasten the lath to the sheathing. This allows the nails and lath to pull away, and then the stones start falling.
The solution is to install icegard (rather than weatherproof house wrap) on the entire sheathing surface before the lath is installed. When you nail on the lath, the icegard seals the nail holes, preventing moisture from wicking along the nails and rotting the wood locally in the nail hole.
There are also expensive concrete sealers that you can apply to the finished stone surface to try and slow the moisture intrusion. These sealers certainly can help, but I like the idea of protecting the sheathing and nail holes right at the source.