Check the features/heating performance, ignore brand.
For a cold climate demand defrost is better than timed. The timed defrost defrosts the coil every 30-60-or 90 minutes when the coil below freezing whether it's needed or not.
Some heatpumps may heat better than others, as some fall short on heating capacity. A 3 ton hp should provide the full 36 000 btu/hr (matches cooling capacity) at 47f, some may provide as little as 32, maybe even 30k.
Means more backup heat use.
Every brand probably has issues with coils, and if it's not that you can bet there will be other issues especially with all the third world parts being used. Get a 10 year parts and labour warranty from the manufacturer.
Get full indoor and outdoor unit model numbers. Ask about controls -> there are thermostats that lock out the electric backup heat above a certain temperature, stop heatpump from running when it gets too cold.