Personally I would run two MWBC (Multi-wire Branch Circuit) with 12/3, for that equipment that plugs in. Use a 20 amp breaker. It is not so much what the rating is. It is the possibility that the equipment requirements can change at some future point and you can end up having to put in better gear.
Go with restaurant grade equipment, not the garbage they sell at the big box stores. You can find some great deals that a local restaurant equipment place that sells it to consumers, when they replace equipment or get it from closed down places.