The manufacturer of Behr brand probably replaced the regular pigment grind size by superfine, micronized particles bought from one of the companies who make these 'nano' grinds. The smaller the particle size the better the hiding.
We used to buy iron oxide pigments in 'nano' grind sizes for better skin care products...although we had our own micronizers, this was better for our premium lines.
We used to buy iron oxide pigments in 'nano' grind sizes for better skin care products...although we had our own micronizers, this was better for our premium lines.