Gee wiz and I thought it was just a slang word. Docfletcher please take no offence, I can tell that you are analyitical in checking out all the roofing information. That is a good thing ,to be an informed buyer and research your project. I have however seen time and time again that the lower end contractors have to resort to the K-mart style of advertising of "so much off " and such. There are word of mouth only contractors out there and there advertising is minimal for a reason. I wish you all the best in your project and as always im glad to give you any roofing advise you ask.