Never heard of the brand, but I think depends where you get it from. In general, the big box home store HWH are junk (in my opinion). Even if they are GE or some other "name brand", they are generally a different line than the GE brands sold through plumbing supply houses or something. I recently had a GE model from Home Depot rust out after a few years, and had it replaced with a Bradford White from a pluming house. That thing appears to be built like a tank.