I have researched thousands of laminates over the past 2 years and this is by far the most realistic looking laminate on the market (this and the same ones by Bruce Park Avenue). There is no comparison with pergo or any other. Why? It has the most realistic shine which is exactly like a true sanded and polished hardwood. It comes in individual planks, not sheets or strips. And finally and most important, it does not have the plasticky surface that every other laminate floor has (the only selection is one by Westwood...and that one doesnt have the shine).
As far as shine and scratches..well a well polished car or a well polished hardwood will obviously show scratches in direct sunlight. It is the nature or anything clean and pristine. You want something beautiful, you take care of it. Otherwise go with something cheap and worry free. And honestly, it has the same wear if not BETTER than everyone I've tested (westwood ac5 commercial and higher end shaw laminates seem to be the only better ive seen actually).
Dont let bad reviews fool you...this is leagues above any other laminate as far as realism. Wear is like any other floor...just be careful and take care of it like you should any floor that is experiencing high traffic.
Also, check for pricing online. Some store are selling this in my area for over $5 a square foot...and one nationally advertised company even sells it installed at $12 p/sf!!! Ive seen very competitive deals for between $3-$4 p/sf...and some places even pricebeat