Sherwin Williams Duration
Just finished painting the trim on our home with his paint (the rest is broke) and I must say it appears to be an excellent paint. We used the satin finish and it really looks spectacular. So it was quite easy to apply and flowed nicely, smoothing out virtually all brushstrokes. It also provides a very thick film thickness. I obviously don't expect it to last a lifetime like they guarantee but my initial impressions are certainly very positive.
Have a friend who is a professional painter so I was able to get it at his price which is still expensive but not quite as bad. Only time will tell if it's worth it or not!