I find so much deception and dishonesty in that page that I wouldn't do business with that company even if their product does work.
To start with, to paint the ceiling with a radiant barrier coating, take a thermal image of it as though it represents paint with Insuladd is misrepresenting both the product and the facts. Adding "Similar results would be achieved through the use of Insuladd Insulating Additive for paint" is supposed to convince us? Doesn't a thinking man reply, "If the results are similar, then why didn't you just use the correct product in the first place?" It seems obvious the wrong product was used precisely because the results WOULD NOT BE similar. I think it is plain to all that no one uses Insuladd and paint to coat the underside of their roof decking and that all the companies (many with very poor performing products) disdain using the term "paint" for their radiant barrier coating and some tell you that it will lose its effectiveness if painted. This ad therefore seems directed to the completely ignorant and lacks honor and credibility.
Furthermore, they then attack all competitors by claiming they lack test data (since I saw no test data, isn't this the pot calling the kettle black?) and dismissing them because they don't manufacture their own microspheres. How ludicrous. "3M manufactures our microspheres" is something for which we would fault someone? I think not.
In my opinion, it's this kind of advertising that hurts rather than helps credibility.
I wrote that before seeing the results of the user's tests.
Because I believe what I wrote, I would want to see more evidence and try to find out why the competitive products don't work whereas this tester claims Insuladd does. I'd also like to be convinced that the tester doesn't have a stake in Insuladd. I'd also like to see some results of other products, such as Rhinoshield, who will give the percentages of solids, pigment, water, and microspheres (and did give them to me). Unfortunately, I don't remember the specifics but I THINK the microspheres were about 16% and the water was about 21%. The balance was solids and pigments.