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Old 01-21-2009, 07:36 PM   #1
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Ace paint

What do the profressional painters on this forum think of Ace brand paint?


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Old 01-22-2009, 05:34 AM   #2
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Ace paint

I do not think any will use it. Check the price. Cheap paint is cheap paint. Any brand can be good or bad, but with paints you get what you pay for. The more expensive ingredients are what makes a better paint better and more costly. C2 is a new paint, yet it uses the best of the best and is the best paint available. Behr is made for home owners how will except a poor job and do not understand that they should pay more for a good job. I though Ace carries Benjiman Moore paints. If so this is a good paint.

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Old 01-22-2009, 05:49 AM   #3
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Ace paint

Ace branded paint actually isn't too bad. It's no SW, BM, or P&L, but it's not Behr either.
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Old 01-22-2009, 06:41 AM   #4
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Ace paint

Sherwin Williams, Ben Moore here....
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Old 01-22-2009, 02:59 PM   #5
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Ace paint

Hi guys,
We're a pretty busy ACE-dealer in Fargo, ND (yes...the "Ice-box" of the country...). We've also got Ralph-Lauren & C2 (one of 50+ U.S. retailers).
Cracked the Top-40 of U.S. ACE-Paint retailers last year!

The ACE-Royal (their top-line) is VERY popular here. After 2 price increases last year, this line is now in the mid/upper $20's/gal.
98% of the Royal-line is 100% Acrylic-latex, with PVS's in the mid/upper-30's.

Many people don't realize that ACE has made THEIR OWN paint in 2 plants in the Chicago-'burbs. since the MID-80's!!
They also make other branded lines...some may surprise you!

There's many painters here that come in with "other" chips and have colors matched into ACE-Royal for their jobs!
Is it C2-level paint?? No.
Is it Aura-level paint?? No.
Is it a competitor in the crowded $25/gal. market?? Yes...and one of the better ones in this segment too.

Yes, many ACE dealers can elect to have BM as their "premium" line, and some choose the upper P&L line.
We went with something MUCH more exclusive...C2 as our "Premium line".
The closest retailers to us with C2 are Chicago & Green-Bay I believe...the rest are waaaay out East, or waaaay out west.

(It IS pretty $$$hefty to get into though...!)

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Old 01-22-2009, 03:03 PM   #6
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Ace paint

That answers your question. Want a so-so job.. use Ace paint. Want the best job use C2 want a very good job use SW or BM

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