I've used DeWalt since I started out, the dw359k circ saw is primo, but I'll buy anything to try it out. Speaking of Craftsman... I guess I have one old-school preference which is wood-handled framing hammers. The big nasty california framer on a hatchet handle used to be my fave and Sears would actually replace the hammer if/when the handle broke. Not just give you a new handle to slip in, but a full replacement. I did that a couple times, but a nicely broke in head is worth putting a new stick in a few times.
The Q.C. seems to be going downhill in goods and services these days. I've bought a few tools that I took for granted to be made of tool steel that looked like cast iron of poor quality on the broken surfaces recently.