First off, I'm not a handy man

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We have a decent size leak in a concrete block in the basement. We got a lot of rain today, so needless to say our basement is soaked. The hole is rather big, when we get a hard down poor, it looks like a fountain is coming out of the wall. It's a steady, thick stream.
Picture here:
http://www.uploadaid.com/uploads/1/Untitled-1.jpg
That's on a good day too. The black stuff is tar, or something related to it. My father put it on, hoping it would patch the leaking.
Any suggestions on how I could patch this hole?.
Thanks a lot for your time