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-   -   verbiage for signs (http://www.diychatroom.com/f17/verbiage-signs-182217/)

superheat 06-21-2013 10:21 AM

verbiage for signs
 
Hey I am looking at some yard signs when I do installs. I need some slogan ideas. "another quality install" has been done to death. The name of the company is Five 0 servicing, but has nothing to do with the tv show. Here are some of my ideas so far:

comfort design by Five 0 servicing
Five 0 servicing -Making the city comfortable
comfort system designed by Five 0 servicing

Let me know what you think

Thanks

yuri 06-21-2013 12:46 PM

IMO any company that uses "servicing" in their name is too vague. Like a company called Servicemaster here who supplies Commercial mats and laundry for businesses. People want 3 second quick info and wonder if the company services vacuum cleaners/computers or what? I have asked people about that and they agree. Having said that I would choose HVAC or something that indicates a heating and cooling company to get right to the point.

Another happy comfortable house Thanks to "xxxx" would catch the attention of people driving by.

yuri 06-21-2013 12:51 PM

Quote:

Originally Posted by superheat (Post 1204961)
Hey I am looking at some yard signs when I do installs. I need some slogan ideas. "another quality install" has been done to death. The name of the company is Five 0 servicing, but has nothing to do with the tv show. Here are some of my ideas so far:

comfort design by Five 0 servicing Sounds too technical too me, designing what type of comfort?
Five 0 servicing -Making the city comfortable Making you and your home comfortable is better IMO
comfort system designed by Five 0 servicing Sounds too technical, designing what?

Let me know what you think

Thanks

When you see the expensive professional ads for the HVAC brands they usually use some smiling Happy family with little kids so I would emphasise the happy comfy family aspect. or happy comfy home as not everyone has a family situation

TarheelTerp 06-21-2013 01:13 PM

Don't overthing or complicate it. The only thing that matters -with trucks too- is that the driver in a passing car can 1) read the simple one word nothing fancy or gimicky company name so they can remember it and google or yellow page it later or 2) easily read a phone number they can jot down or thumb into their phone.

Anything more is a distraction from them getting the name or number.

ddawg16 06-21-2013 02:08 PM

As a homeowner, I find it tacky to see a sign like that stuck in the yard. I personally would not let a contractor do something like that with my yard. The only exception would be if I got a good discount in return for his 'advertising' on my property.

Just my $0.03 worth.

jagans 06-21-2013 03:19 PM

Where did you come up with that name. Five-O is a warning that the police are nearby, or hiding in the bushes with a radar gun. :laughing:

digitalplumber 06-21-2013 03:21 PM

As a consumer I never let catchy phrases influence me. All I need is your name and number or website.

beenthere 06-21-2013 04:49 PM

Five 0 Heating and Cooling.

Simple and to the point. Unless your not doing heating and cooling. LOL

biggles 06-21-2013 05:26 PM

let the truck do the talking clean neat lettering is a big draw.phone numbers side and back website even better...:wink:

ddawg16 06-21-2013 05:28 PM

The tailgate is one of the most overlooked spots. It gets more views than the sides....

Just don't drive like an idiot....

RWolff 06-22-2013 01:14 AM

Quote:

Originally Posted by superheat (Post 1204961)
Hey I am looking at some yard signs when I do installs. I need some slogan ideas. "another quality install" has been done to death.
Thanks


Oh yeah, that word "quality" has been used BEYOND it's death rattles, I'm so SICK of seeing the word "quality" in front of, after, around, in conjuction with and describing everything, it's so overused and abused it's now meaningless.

Another one just as bad is "premium," the only thing "premium" is the PRICE!
And oh yeah, the ads all use the stereotypical family- smiling dad, mom and 2 kids, and a scruffy/fluffy dog of the size I term "carpet shark" :jester:

I like this one suggested:

Five 0 servicing -Making you and your home comfortable

oh'mike 06-22-2013 07:21 AM

Quote:

Originally Posted by beenthere (Post 1205131)
Five 0 Heating and Cooling.

Simple and to the point. Unless your not doing heating and cooling. LOL


This one---simple and right to the point---:thumbsup:

RWolff 06-22-2013 01:31 PM

Quote:

Originally Posted by oh'mike (Post 1205393)
five 0 heating and cooling
This one---simple and right to the point---:thumbsup:


No way, that's a BORING slogan, it needs some jazzing up!
I know- how about a CONTEST for the best name, the winner gets $50- that'll bring forth a slew of suggestions! :jester:

beenthere 06-22-2013 03:07 PM

Quote:

Originally Posted by RWolff (Post 1205547)
No way, that's a BORING slogan, it needs some jazzing up!
I know- how about a CONTEST for the best name, the winner gets $50- that'll bring forth a slew of suggestions! :jester:

Before someone takes you serious. No.

ddawg16 06-22-2013 03:25 PM

I know, how about a contest for the slogan to NOT put on the sign?

Like..."Five O Heating and Cooling...Beating your Heating and cooling problems"


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